The photographs realized for NEFFIE, defined as “metapictures”, are absolutely unique and particular shots that capture that precise moment in which an ephemeral image is created on a reflecting and translucent medium. These images generate unexpected mechanisms of semantic aggregation, activating complex interpretative processes that stimulate the eye and the mind of the observer. Therefore, looking at a Neuro-Aesthetic Photography is like reading a novel, understanding that all the deepest aspects of the world can only be hidden on its surface.

In this sense, the NEFFIE project stands as a creative form of visual emancipation, individual and collective, able to promote more conscious and attentive gazes, anticipating in full experiential transparency what can happen with the evolution of Augmented Reality. Put into dialogue in the Metaverse, Cognitive Photographs become an archetype of uniqueness in individual creative experiences and a paradigm of authenticity in interpersonal relationships, contributing to the construction of a new culture based on the values of sharing and participation.

The new virtual environment designed by ETT S.p.A allows an immersive enjoyment of NEFFIE’s digital artworks, enhanced by the possibility to interact in real time with other visitors through their avatars: up to 50 avatars can move freely among the artworks, communicating with each other via microphone and webcam activation.

The Metaverse can be accessed via a link from your desktop, IOS or Android smartphone, or Virtual Reality visor. Designed as a real art exhibition, the Metaverse is a new way of accessing the artworld in the XXI century, opening up new interactive, inclusive and immersive creative horizons.